SANTANA panero

"Passionate about create and desing new experiences"

Marketing

Motion Graphics

Motion Graphics DemoReel
I was designing motion graphics for BTL and ATL marketing campaigns
( shopping malls , web ) to increase conversions or branding.
-3D max, Particle Flow, After Effects, Photoshop, Illustrator, Premiere-
one-man band job

Below, Christmas promotion shown in Madrid downtown in a massive LED screen
Maybe some day I will find time to update this section more :)

BTL Marketing ( Online + Event Collateral )

BTL marketing campaigns targeting specific groups to get direct response and conversions.
These campaigns were located in different main areas of Madrid
(storefronts and shopping malls) and also social media campaigns coordinated to promote the events.

I was involved in the campaign creativity, art bibles and technical documentation, with an inventory of pieces, color palette, size, patterns / textures, materials, lighting and movements indications,..
Supervise outsourced work for quality control.
3D-printed models (some pieces are 6 meters tall)
I also created key art for social campaigns (key promotional art, motion graphics. ..)

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Branding

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Working with different clients, building their brand and corporate identity,
marketing assets and media communication

FCTU logos v0.1

Brand guidelines FCTU